![]() The Colloquy Loyalty Census indicates 43% of all points and miles issued by travel and hospitality sector were points and miles sold to third-parties. Travel and Hospitality loyalty points comprise 80% of the total loyalty points sold to third-parties.Travel and Hospitality comprises 36% of total points value issued, second to Financial Services at 37%, Retail 25% and other 2%.$7.30 billion = 43% of perceived value of rewards issued and sold to third parties.$9.74 billion = 57% of perceived value of rewards received directly from travel provider.$17.04 billion = perceived value of travel loyalty points and miles issued in U.S.Bonus points issued and sold to third-parties generated $7.30B (43% of total points).Ĭ 2011 Travel and Hospitality Sector Perceived Value of Points Travel & Hospitality spend directly with travel providers generated $9.74B in loyalty points. “Buried Treasure” by published the total “perceived” value of points earned and sold through Travel & Hospitality companies in 2010 at $17.04B (billion) dollars in issued travel funds currency. Colloquy whitepaper "Buried Treasure: 2011 Forecast of U.S. in 2010 is just about equivalent to the wealth of Bill Gates. Kind of remarkable to think that all the points and miles combined, earned by millions of travelers in the U.S. consumers in 2010 is a $48 billion dollar industry across financial, travel and hospitality, and retail sectors of U.S. ![]() Consumer Loyalty Program Points Value(9 page pdf white paper by and )Ĭolloquy published a big picture view of loyalty programs that estimates total value of loyalty currency issued to U.S. Consumer awareness of the value of hotel points will continue to increase hotel loyalty membership in my opinion.Ĭolloquy 2011 Buried Treasure: The 2011 Forecast of U.S. There are as many hotel loyalty programs as airline programs in the USA and membership in hotel programs is underrepresented for the travel industry relative to airline loyalty membership. I actually dispute this forecast since I think the social media efforts of hotels is catching the attention of far more members of the public. The financial services sector is saturated and that likely explains the unprecedented high value frequent flyer bonus miles offered for new card memberships in the past year with offers of 50,000 to 100,000 miles not so uncommon a promotional bonus for new airline cobranded credit cards.Ĭolloquy Airline Loyalty Program ForecastĪfter 28% growth from 2006 to 2010 the forecast for airlines is actually a decline in memberships as airlines merge and consolidate frequent flyer programs.Īfter 37% growth from 2006 to 2010 the forecast for hotels is to be flat in membership enrollment. There was 77% growth in financial services loyalty memberships from 2006 to 2008 and only 2% growth from 2008 to 2010. ![]() One of the more interesting findings to me is the flatline in membership for credit cards over past two years with just 2% growth. Financial Services – 420 million members.Loyalty memberships increased 16.3% from 2008 to 2010 likely an effect of the great recession and consumers seeking better value.Ģ010 Loyalty Program Membership by Industry Sectors.(For example, I belong to Emirates Skywards frequent flier program, but I have not earned any miles in program in past 12 months, so I am not an “active” member.) Active membership is defined as one activity with the loyalty program in previous 12 months. Active loyalty program memberships are less than 50% total memberships with an average 8.4 active memberships per U.S.(My Loyalty Traveler household is above average with more than 100 loyalty program memberships in airlines and hotel programs.) Average 18 loyalty program memberships per household. ![]()
0 Comments
Leave a Reply. |